Pay Per Click has an instant impact and gives your brand a much larger reach and exposure as a result of first page exposure on major search engines.
Pay-per-click (PPC) is also known as Cost per click (CPC), is an internet advertising version used to re-direct traffic to website, in which an advertiser(i.e. customer) pays a publisher (i.e. Google) when the ad is clicked by user.Pay-per-click is often related with first-category search engines (such as Google AdWords). With search engines, advertisers typically bid on keyword phrases pertinent to their desired market.
How does Pay-Per-Click(PPC) Campaign work?
In a PPC campaign, you pay Google as per your budget to list ads for your website at the top,bottom and right of the organic search listings. When someone(whose services or product requirement matching your product or services offered by you) clicks on your ad, you pay the current package of Cost Per Click (CPC) from your budget to google. Once your entire budget has been consumed, Google halt the run of your ads until you recharge your account.
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